#Teavana tea box full#

The closing of Teavana stores allows other brands dedicated to specialty tea retail to take advantage of entering former Teavana mall locations, Cain pointed out. “Trying to add several hundred prepared beverage transactions per day on top of shoe-box sized stores that are built to process less than 100 $50 retail transactions proved exceptionally messy,” Cain said. Leveraging Starbucks’ strength in hand-crafted beverages would also not be able to drive incremental sales within existing Teavana stores because of the limited space and food service equipment. “This required a shift in brand positioning, product assortment, retail model and customer expectations that proved too difficult within the short timeframe expected.”

“Teavana's success was as a novelty gift shop in high-traffic, Class-A shopping malls,” he said. However, the early retail success of Teavana shops did not lend itself well to outside the mall environment because it would require significant changes to its business model, according to Cain. That’s not a behavior we see happening consistently in any other specialty food or beverage industry,” Cain said. “New stores saw dramatic early sales results, but sustained sales growth beyond seasonal gifting required consumers to shift their tea purchasing from the local grocery store to the regional mall. Teavana expanded from its first location as an independently owned teahouse in 1997, to hundreds of franchised locations when it was acquired by Starbucks in 2012 for $620m. The number jumps to 62% of consumers between 45 and 64 years old who said they prefer coffee to tea and 70% of people above 65 and over prefer coffee to tea. “Demographic trends suggest the industry has a long runway of expansion as younger consumers are more inclined to favor tea over coffee than their parents,” he said.Ĭonsumers between the ages of 18 and 29 are evenly split between coffee and tea as their preferred beverage, Statista found. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.I love using both my tea infusing mug and the perfect tea maker. Because Teavana offers high-quality teas it only takes a small amount of tea to brew a delicious cup. To brew, simply follow the instructions on the tea container to create the perfect cup of tea. The Pumpkin Spice Brulee may be my favorite flavor out of the two, but the Apple Spice tea wins for best aroma.

#Teavana tea box full#

Instead it is full of large bits of tea goodness including aromatics and spices. Teavana tea hasn’t been fine ground and stuffed in a tea bag. To brew the Teavana tea you will need a loose tea infuser. With a swirl of rich pumpkin,Īnd flavors of caramel, toffee, butterscotch, andĬreamy vanilla, this rich and smooth cup is a sublime This warming oolong is an impeccable accompaniment toĬrisp autumn days. Pumpkin Spice BruleeĪ bountiful harvest of sweetness and spice, The flavors were timid yet still delicious and Em, who wasn’t a tea drinker, was converted to the joy of tea. The Apple Spice Cider was great, but Em and I really fell in love with the Pumpkin Spice Brulee. The Apple Spice Cider tea is delicious and I’m considering brewing it in apple cider since I’m pretty sure that will taste fantastic! Of course, I’d be remiss in my duties as a blogger if I didn’t try the Pumpkin Spice Brulee as well.

With this aromatic rooibos filled with fruits and spices.Ĭrisp apple and juicy plum blend temptingly with cinnamon,Ĭhicory, and sweet carob for a cup full of flavor that Apple Spice Cider TeaĬapture the soothing and inviting essence of hot apple cider The other day I brewed a cup of Apple Spice Cider tea (using my handy dandy perfect tea maker that Teavana provided me), grabbed a caramel apple scone, a book I’ve been meaning to read and spent some quality time curled up on the couch. That is all ok with me because cooler temps mean its time for tea and, lucky for me, Teavana is bringing back two fall favorites: Pumpkin Spice Brulee and Apple Spice Cider. The cooler temps, the fall colors, the harvest is in full swing and everything pumpkin and apple flavored fights for shelf space at the store. I know I’ve mentioned this before, but Fall is my absolute favorite season. I received product samples to facilitate my post as well as a promotional item to thank me for my participation. I participated in an Influencer Activation on behalf of Mom Central Consulting for Teavana Tea.